Course MTCASM101
Microscopy foundation course for Sales People
Objectives: Become familiar with the basics of selling optical microscopy.
One to One
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Appraisal of present microscopy skills
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In depth and intensive one day course
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Production of a personal 'skills matrix'
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The course includes a test at the end and recommendations for follow up tuition
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Course development with the client
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Compatible with all microscopy companies
Topics
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Microscope basic orientation
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Details of all the components
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Basic principles and function
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Resolution and magnification
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Objective selection
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Types of microscope, upright inverted stereo etc
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Brightfield, darkfield, phase contrast techniques
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Cameras and image capture
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Microscope control and ‘settings’
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How to demonstrate a microscope
Who should attend
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New recruits involved with microscopy sales
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Area managers and representatives for companies selling products for optical microscopy
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Internal sales moving to external sales
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Suitable for materials and biological sales.